WEEK 6 POST 1
Post reach is how many people your post reached, and post engagement is how many people interacted with your post. Post reach is when someone views your post on their timeline and they don't like, comment or share it. Post engagement is the actual amount of engagements on your post, if someone shares your post it will be under "post engagement" in your insights. Knowing the difference is important because knowing how many people you reach and how many people engage are two different things. If you know the meaning of both you can figure out how active your followers are with your post. A business can use Facebook insights to better serve their customers because they can see who's viewing what the most. The insights helps you see what are the best times your business should post to get the most interactions.
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