WEEK 11 BLOG 1

Newsletters are an effective way to market, it fills the gap for content on your social media that is not viewed. For my particular business, sending out newsletter every other month with discounted services would be very effective. I plan to expand my business soon with online course and my own cosmetic line. When I expand, sending out a newsletter every week featuring the courses I'm offering as well as products will help with retaining customers. I receive newsletter from multiple cosmetic brands, They all send out at least once a week with new products and products that are going on sale. Every once in a while they will send a newsletter featuring customers using the products, not only does that give the customer exposure but it shows that the company interacts with them.