WEEK 15 BLOG POST 1

Google analytics has a lot of segments that are beneficial to business owners. The ones that would be the most beneficial for my business would be, direct traffic, mobile traffic, organic traffic and made a purchase. These would benefit me the most because I can keep track of who is visiting the site and is making purchases. The mobile traffic section would help me see who is visiting my site from what device, if Im receiving more traffic from a mobile device I can make my site more mobile friendly.  Organic traffic would show me who is visiting my site organically and not from other external sources.